Feel Like Social Media Isn’t Your Thing?
If the idea of dancing on TikTok, posting daily Instagram stories, or tweeting into the void makes you want to run for the hills—you’re not alone.
Many writers are introverts, deep thinkers, or simply pressed for time. But here’s the good news: You can still build your platform without selling your soul to social media.
🧠 Shift Your Mindset: It’s Not About Being Popular
Social media doesn’t have to feel like a popularity contest. Think of it as a relationship-building tool, not a stage.
Focus on connection and consistency over perfection or performance.
📆 Pick ONE Platform (and Set Boundaries)
You don’t have to be everywhere. Choose one platform that feels least draining and stick to it.
- Facebook Groups: Great for niche audiences and discussions
- Pinterest: A quiet search engine for evergreen content
- YouTube Shorts: Ideal for faceless content and storytelling
Set a limit: 1–2 posts per week and 10–15 minutes per day of engagement is enough to build momentum.
📚 Batch Content Like You Write Books
Writers are natural planners—use that strength. Block out 1–2 hours a week to:
- Write captions
- Create 2–3 graphics in Canva
- Schedule posts using free tools like Buffer or Meta Scheduler
Bonus tip: Repurpose blog posts, quotes, or scenes from your book. One blog = 5+ social posts.
👻 Go Faceless If You Want To
There is no rule that says you have to be on camera. Here are faceless post ideas:
- Quote graphics from your book
- Behind-the-scenes writing updates
- Tips or takeaways from your genre/topic
- Voiceover + B-roll (great for YouTube Shorts or Reels)
🧩 Use Social Media as a Bridge—Not a Destination
Your goal isn’t to live on social media. It’s to lead people to your email list, book page, or website.
Each post should gently guide followers toward something deeper—a free chapter, a blog post, or a reader magnet.
📥 Free Resource: Social Media Survival Kit for Authors
Download our free kit for caption templates, batching calendars, and platform picker quiz—perfect for authors who want to do less but still grow more.
You don’t have to become an influencer. You just have to show up in a way that works for YOU.